Built on the belief that we can simplify men’s apparel through timeless colors, superior fabrics and consistent fit. Less decisions, more confidence.
This is BOEN.
After years of discussing what our next project would be over cocktails while gambling on sports (poorly), we became convinced there is a significant void in the men’s apparel space. The market is completely flooded with bright colors, obnoxious prints, mediocre fabrics and inconsistent fits.
A few hangovers later and gambling losses we’d rather not speak of, we created a product formula with the goal to simplify men's apparel so you can make less decisions and leave the house every day looking great. No neon colors, no bright floral prints, just timeless colors, premium fabrics and consistent fits.
We don’t believe in compromise. Our fabric blends—like VRSADaily for effortless style and comfort with just the right amount of performance and VRSALite for high-performance needs—are designed to look just as good as they feel. Pre-shrunk and built to last, they’ll keep you looking sharp without losing shape. Simplify your wardrobe. Less decisions, more confidence.
We keep it simple with core colors that pair seamlessly with anything in your closet. Our modular clothing system makes mixing and matching effortless, so you can put together outfits without needing a fashion degree. No fleeting trends here—just timeless, classic pieces that keep you looking sharp, season after season, taking the guesswork out of getting dressed.
We believe great style is all in the details. Every seam, cut and fabric is carefully considered, so each piece feels special. With refined details like our signature side vent, straight front hem but curved back hem (perfect tucked or untucked) and higher stitch count (stronger seams), our clothing offers elevated quality and thoughtful design that speaks for itself.
Every piece in our collection is built with a commitment to fit real people, not just models and mannequins. We found just the right balance of room and structure, with fabrics that are flattering and provide superior comfort. Simplify your wardrobe with confidence—no surprises, just solid, reliable styles that fit as good as they look.
